With hashtags being such an essential part of Instagram, knowing what works and what doesn’t may help you get new followers and reach more customers. Keep in mind that hashtags help non-followers locate your material. If they like what they see, they could click the “follow” button. In addition to being discoverable, hashtags allow you to track the progress of your initiatives. A customized hashtag may help you categorize material linked to a particular campaign, whether you’re advertising a new product, running a contest, or attempting to drive traffic to a piece of information. Then, using an Instagram keyword analytics platform, you can track the success of those hashtags.