Instagram is full of people following Influencer accounts, posting recommendations about the everyday choices before buying a product or service, influencing their decision-making. These accounts command a lot of respect from top brands, and organizations spend high amounts on hiring their services to promote their products, by initiating shout-outs to their products, generating more sales and benefits to their businesses.
The laws of marketing seem to take a consistent theme wherever and whenever they have been used. But that doesn’t mean that they apply the same way when it comes to the digital age. Assuming that all social media platforms are the same is a bad generalization. Also, assuming that the way you market on Twitter and Instagram is the same, bad generalization.
The other half is in knowing the specifics. Knowing which marketing rules and tips are mostly used on Twitter and why. Let’s dive in and explore.